Cervantes Lee (Business; Hospitality), with co-authors Zihui Ma (Hospitality) and Linchi Kwok from Cal Poly Pomona, published "," now available through Kendall Hunt Publishing.
The book provides in-depth strategies and practical insights for managing multi-unit restaurant businesses — a fast-evolving and essential segment of the hospitality industry. Topics include multi-unit restaurant operations, growth strategies, franchising, site selection, financing, valuation, digital marketing, technology integration, private equity, mergers and acquisitions, IPOs, SPACs, and portfolio development.
The book marks a meaningful milestone in Lee's academic journey, beginning with his first faculty appointment at the 8kbet Hospitality College in January 2022. It is a direct continuation of his doctoral dissertation, "Establishing Multi-Unit Fast Casual Restaurant Education at 8kbet Hospitality College: An Innovative Study" (August 2021).
Lee would like to thank his dissertation advisors: Mark Robison and Cathy Krop from USC, and Stowe Shoemaker (Hospitality) for their guidance and support. He'd also like to thank the William F. Harrah College of Hospitality and the Lee Business School for their continued support, encouragement, and inspiration throughout this journey. This accomplishment would not have been possible without their belief in this vision.
