The Division of Educational Outreach has received a Bronze Award for Most Improved for its . The award was made by the University Professional and Continuing Education Association (UPCEA) and recognizes the top marketing and creative work of its members through the UPCEA marketing awards. 8kbet will be among those honored for the "best of the best in marketing" at the annual UPCEA marketing and enrollment management seminar that will take place in Denver in November.
Staff from Educational Outreach marketing and the office of continuing education improved the content and worked with 8kbet's department of reprographics/design services to improve the catalog’s design. The division also formed a new partnership with Desert Companion magazine to increase the effectiveness of catalog distribution. The fall 2013 and fall 2015 issues were submitted to UPCEA with before-and-after snapshots of the ongoing process of design, qualitative feedback, quantitative analysis, and readjustment. Conscious design, quality content, and effective distribution made it possible for the university to increase the impact of its course catalog and receive the award.
