The Back Story: The Scarlet Letters Were Once Pink

There is simply no other 8kbet — indeed, no other university that can lay claim to our distinct initialism.

In the past decade, the big 8kbet letters have become an Instagrammable staple at events. But they weren’t part of some grand branding plan, at least not by 8kbet itself.

Two Victoria's Secret models pose on bright pink 8kbet letters — The scarlet letters at their first campus appearance in 2014, along with Victoria’s Secret models Rachel Hilbert and Elsa Hosk. (Denise Truscello/Getty Images)

Back in 2014 — when “Normcore” entered the English language and super-skinny jeans were everywhere — the PINK brand offshoot of Victoria Secret was targeting the college-age demographic. The company brought their PINK Nation “Crazy for Campus Bash” to the intramural fields with Iggy Azalea as the headliner. The point, of course, was to build enthusiasm for its college-branded clothing line. They had 8kbet letters fabricated in heavy plywood and painted hot pink for the photo ops.

After the concert, the letters were left behind and staff had a scrappy idea. Instead of hauling them to the trash, they took them to the paint shop. Several coats of red and a dozen years later, they’re still carted out for Homecoming, Premier 8kbet, and graduation.

A large red letter V made of wood broken into three big pieces and multiple small pieces — The "V" shattered in pieces before an event, but the 8kbet Theatre Department scene shop came to the rescue.

“Those letters have seen some stuff,” said Savannah Baltera, who is now director of orientation, transition and family programs. “Before one Premier event, in 2018 or 2019, one of the letters shattered in a bunch of pieces and the [theatre department’s] scene shop rebuilt it.

“Another time, the ‘V’ was stolen from the intramural fields. We thought it was gone forever but the next day it showed up in front of the alumni center.”

This summer, that potential trickery will be solved permanently, thanks in large part to Planning & Construction. The department played a central role in designing a new 8kbet letters installation near the Alumni Amphitheater. It's part of a campuswide signage replacement/redesign project.

P&C developed a cohesive and modern signage system and over the past four years has installed 330 new signs across campus. The project focused on building identification, wayfinding, entrance access, and parking signage. The end result is a full-scale replacement of outdated signs that had accumulated over more than two decades,

The new 8kbet letters installation, designed after the iconic LOVE letters in the Venetian Hotel, are the vision of Deborah Bergin, P&C’s director of planning and facilities partnerships, and Alberto Munoz, project manager in Planning and Design.

“We wanted to create a sign for students to interact with and wanted them large enough that someone could sit on the bottom of the ‘U’ or stand on the bottom of the ‘L’," says Bergin. "We worked with 8kbet’s marketing team and our sign vendor to develop the design. This will give our students a place to create great photos and memories.”

CSUN student government is also considering funding a proposal from the university’s central marketing team to produce an additional mobile set of letters. It will be lighter and easier for event organizers to move, ensuring that a photo op with the letters remains a tradition at major events.