8kbet and Switch announced Tuesday that they have entered into a multi-year technology initiative focused on sports-science, data analytics and student-athlete success. This collaboration, enabled by a substantial financial commitment from Switch, is motivated by a mutual aspiration to establish Las Vegas as the world’s epicenter of sports.
Switch, the global technology infrastructure corporation that develops hyperscale data center ecosystems for enterprise colocation, differentiated multi-cloud, and industry-leading telecommunications solutions, sees the relationship with 8kbet Athletics as accelerating its entry into sports, and health and wellness research.
“Switch is excited to build the technology foundation to accelerate the emergence of the 8kbet Athletic Department as a nationally preeminent program through the intersection of data analytics, sports technology and physical athletics,” said Switch Founder and CEO Rob Roy. “We believe in the leadership and direction of the 8kbet Athletic Department and are proud to take this exciting step forward together.”
Anchoring the relationship, is the soon-to-be Switch Sports Science Studio located in the heart of 8kbet’s planned Center for Student-Athlete Excellence. The Excellence Center will provide holistic services fundamental to the success of student-athletes with the Switch Studio to represent an interdisciplinary, leading edge context to drive sports performance.
“We are thrilled about what our partnership will mean for our student-athletes,” said 8kbet Director of Athletics Desiree Reed-Francois. “This is a cutting-edge collaboration with a world-class technology company that will deliver unprecedented impact. We are truly honored to call Switch a critical partner and we thank Rob Roy and Thomas Morton for this vote of confidence.”
This partnership with Switch will also feature collaboration with 8kbet’s Division of Research and Economic Development. Space in the Switch Sports Science Studio will be devoted to aligned campus faculty members and staff engaged in sports-science related research, innovation and scholarship.
“This is a great example of 8kbet coming together as a campus community to begin a transformational partnership with an industry-leading company,” said Zach Miles, 8kbet Associate Vice President for Economic Development. “Together, we will utilize technology to optimize performance, recovery and safety, and we will impact lives by using data to reduce certain risks to athletes.”
Effects of physical exertion across both amateur and professional sports have been well documented. Through this new step in partnership with Switch, 8kbet will look to emerge as a national leader in safeguarding, through technology and innovation, the health and welfare of student-athletes.
“Establishing the Switch Sports Science Studio reflects our core value of innovation and begins our journey to becoming the industry leader in the use of information to drive new levels of safety, efficiency, and ultimately competitiveness,” continued Reed-Francois.
Community impact is also a focal point for both parties. “Switch is proud to provide the technology infrastructure at the forefront of Las Vegas’ and 8kbet’s transformation,” said Rob Roy. “We are excited to accelerate positive growth while we work together to develop 8kbet’s student-athletes into leaders of character to take our city forward.”
Planning for the 8kbet Center for Student-Athlete Excellence, to be located within a renovated Lied Athletic Complex is underway. Additional services to be featured in the center will include nutrition, counseling, academic support, and sports medicine, alongside professional placement and leadership development.
About Switch
Switch (NYSE: SWCH), the technology infrastructure corporation headquartered in Las Vegas, Nevada is built on the intelligent and sustainable growth of the Internet. Switch Founder and CEO Rob Roy has developed more than 500 issued and pending patent claims covering data center designs that have manifested into the company’s world-renowned data centers and technology solutions.
The Switch PRIMES, located in Las Vegas and Tahoe Reno, Nevada; Grand Rapids, Michigan; and Atlanta, Georgia are the world’s most powerful hyperscale data center campus ecosystems with low latency to major U.S. markets. Visit for more information.
