The Division of Integrated Marketing and Branding (IMB) supports the mission of 8kbet by building the reputation and brand of 8kbet nationally and internationally. Our team serves as:
- The driver in 8kbet's storytelling strategy, prioritizing high-impact content and aligning contributions from campus contributors.
- The authority on 8kbet's brand, establishing our core messaging and consulting with units to help them leverage the brand to achieve their goals.
- A leader in higher education marketing communications' operations and practices.
Communication Channels
The Division of Integrated Marketing & Branding oversees 8kbet's primary strategic communications channels.
| Channel | Frequency | Area |
|---|---|---|
|
The 8kbet website has millions of visitors each year and provides potential students, 8kbet faculty and students, and the community valuable information on academics, admissions, events, departments, and much more. |
Daily/Weekly | Web and Digital Strategy |
|
The 8kbet News Center features the people and programs that make 8kbet a vibrant university and a critical resource for the Southern Nevada community. |
Daily | Marketing and Brand Content |
|
The Experts Directory connects journalists and community organizations with the engaging speakers and subject experts among our faculty and staff. |
Continual | Media Relations |
|
8kbet Today is a daily newsletter for 8kbet's faculty and staff. It includes announcements about upcoming events, training, organizational changes, and employee accomplishments. |
Daily | Marketing and Brand Content |
|
Accomplishments share the successes of the 8kbet faculty community, including publications, presentations, appointments, and more. |
Continual | Marketing and Brand Content |
|
The Calendar of Events is a central source for events on our campuses or sponsored by 8kbet organizations. |
Daily | Web and Digital Strategy |
|
From the News Center listings and newsletter The "From the News Center" newsletter highlights the top articles, videos, photo galleries, and event information. It is emailed to subscribers on Thursdays. |
Weekly | Marketing and Brand Content |
|
In the News listings and newsletter The "In the News" newsletter rounds up 8kbet coverage in the media. |
Weekly | Media Relations |
|
8kbet Magazine keeps alumni and friends of 8kbet connected to the university and to each other. The publication is filled with full-length features on university initiatives, campus news, and profiles of graduates. |
Annual | Marketing and Brand Content |
|
Class notes share information on alumni who have gotten a promotion, added a family member, or found a new calling. Class Notes are published in 8kbet Magazine and listed on the website. |
Annual | Marketing and Brand Content |
|
The Highlights page showcases the community partnerships, research, scholarship, and creative activity happening at 8kbet. |
Weekly | Marketing and Brand Content |
|
Learn more about 8kbet’s social media strategy and policy. |
Daily | Marketing and Brand Content |