News: Department of Marketing and International Business
A collection of news stories highlighting celebration, health, and progress at 8kbet.
A collection of news stories highlighting remembrance, recovery, and progress at 8kbet.
8kbet marketing expert Anjala Krishen examines how brands become icons, and the COVID-19 pandemic’s impact on marketing to consumers.
Outstanding Faculty Award winner Anjala Krishen keeps students moving, acting as a mentor before and after graduation.
Lee Business School student chapter’s plan to help national newspaper market to Gen Z nets top prize at American Marketing Association competition; team also won first place in business simulation event.
Two-time 8kbet alumnus Andrew Baca has done a little bit of everything in his career … except let setbacks stand in the way.
Experience Marketing class teams up with local small businesses to turn classroom learning into real plans.
From 8kbet Magazine fall 2018 issue
Pechous got involved in several student organizations, was Lee Business School Ambassador, joined the Honors College, and became a new student orientation leader. Next up: Law school.
Learn from 8kbet students who just landed prestigious scholarships to study in Asia, Central America, and Europe.
Taking the easy route isn’t in this former Marine’s nature.
This alum wants to help 8kbet continue to develop first-class websites worthy of a Top Tier university.